1997 Working Paper Collection
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A Model of Trade Show Diversity
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8-1997 Jianan Wu, Ani Dasgupta, and Gary Lilien |
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Capacity Competition in Non-Differentiated Oligopolistic Markets
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12-1997 James A. Dearden, Gary L. Lilien, and Eunsang Yoon (Replaces 1-1996) |
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Combining Value and Price to Make Purchase Decisions in Business Models
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3-1997 James C. Anderson and James B.L. Thomson |
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Customer Retention in Business Services: Determinants of Duration in Customer-Supplier Relationships
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2-1997 Douglas Bowman |
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Customer Value Moving Forward-Back to Basics
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13-1997 Bob Donath |
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Doctoral Programs in Business-to-Business Marketing: Status and Prospects
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9-1997 Erwin Danneels and Gary L. Lilien |
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Effect of Buyer-Seller Relationship Structure On Firm Performance
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6-1997 Renee Fontenot, Richard P. Vlosky, Elizabeth Wilson, and David T. Wilson |
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Generalizing About Trade Show Effectiveness: A Cross-National Comparison
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5-1997 Marnik DeKimpe, Pierre Francois, Srinath Gopalikrishnan, Gary Lilien, and Christophe Van den Bulte |
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Integrative Relationships: Reengineering The Sales Organization
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11-1997 David T. Wilson |
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Marketing In Transition: Responses To Drastic Change
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14-1997 Bob Donath |
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Organizing For Radical Product Innovation
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10-1997 Rajesh K. Chandy and Gerard J. Tellis |
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The Effects of R&D Team Co-location on Communication Patterns Among R&D, Marketing, and Manufacturing
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7-1997 Christophe Van den Bulte and Rudy K. Moenaert |
