1996 Working Paper Collection http://isbm.smeal.psu.edu Collection of 1996 Working Papers for Resource Library daily 1 2011-12-01T09:00:44Z Advertiser Perceptions of Fair Compensation, Confidentiality and Rapport: The Influence of Advertising Agency Cooperativeness and Diligence http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/07-1996%20-avertiser-perceptions.pdf 7-1996 Douglas W. LaBahn No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:20Z Article An Exploratory Analysis of Interface Management and Innovation-Market Performance http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/12-1996-an-exploratory-analysis.pdf 12-1996 Eunsang Yoon and Braxton Hinchey No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:18Z Article Beyond Customer Satisfaction: Customer Commitment http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/23-1996-beyond-customer-satisfaction.pdf 23-1996 Praveen K. Soni, David T. Wilson, and Michael O'Keeffe No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:11Z Article Bottleneck in the Implementation of Direct Marketing in the Industrial Context: Paradoxical Behaviour of Salespeople? http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/15-1996-bottleneck-in-the-implementation.pdf 15-1996 Sharmila Chatterje No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:16Z Article Capacity Competition in Non-Differentiated Oligopolistic Markets http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/01-1996-capacity-competition.pdf 1-1996 James A. Dearden, Gary L. Lilien, and Eunsang Yoon (Replaced by 12-1997) No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:35Z Article Collaborative Relationships for Product Development: The Role of Strategic Issues, Production Costs, and Transaction Costs in Hybrid Governance http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/04-1996-collaborative-relationships-for-product-development.pdf 4-1996 Daniel C. Bello, Shirish P. Dant, and Ritu Lohtia No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:22Z Article Combinatorial Optimization Approaches to Normative Market Segmentation: An Application to Industrial Market Segmentation http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/18-1996-combinatorial-optimization-approaches.pdf 18-1996 Wayne DeSarbo No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:14Z Article Competing More Effectively Through Value-Creating Networks http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/19-1996-competing-more-effectively.pdf 19-1996 Alexander J. Campbell and David T, Wilson No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:14Z Article Dimensions of Supplier Value-Added Customer Service in Organizational Buying http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/02-1996-dimensions-of-supplier-value-added.pdf 2-1996 Robert C. McMurrian and Elizabeth J. Wilson No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:23Z Article From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/03-1996-from-embedded-knowledge-to-embodied-knowledge.pdf 3-1996 Ravindranath Madhavan and Rajiv Grover No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:22Z Article Generalizing About Trade Show Effectiveness A Cross-National Comparison http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/16-1996-generalizing-about-trade-show-effectiveness.pdf 16-1996 Marnik Dekimpe, Pierre Francois, Srinath Gopalakrishna, Gary Lilien, and Christophe Van den Bulte No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:15Z Article Global Marketing Management-Plus http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/20-1996-global-marketing-management-plus.pdf 20-1996 Bob Donath No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:13Z Article Macro-Level Diffusion Models Underestimate Market Size and Overestimate Imitation Effects http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/06-1996-macro-Level-diffusion-models.pdf 6-1996 Christophe Van den Bulte and Gary L. Lilien No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:20Z Article Management Generated Leads: Panacea for Enhancing Sales Force Productivity? http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/22-1996-management-generated-leads.pdf 22-1996 Sharmila C. Chatterjee No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:12Z Article Marketing Intangibles in Business Marketing: Harnessing Communications and Channel Strategies to Promote Stronger Customer Relations http://isbm.smeal.psu.edu/library/working-paper-articles/1996-working-papers/08-1996-marketing-intangibles.pdf 8-1996 Bob Donath No publisher Paula Dorminy Research Working Paper 2008-12-04T18:12:19Z Article