1994 Working Paper Collection
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Collection of 1994 Working Papers for Resource Library |
A Dynamic Model of Business Trade Show Effectiveness
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3-1994 Srinath Gopalakrishna and Gary L. Lilien |
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Cross-National Channel Relationship Performance: The Role of Cultural Sensitivity, Conflict and Communication
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6-1994 Douglas W. LaBahn and Katrin R. Harich |
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Do Trade Shows Pay Off?
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13-1994 Srinath Gopalakrishna, Gary L. Lilien, Ian K. Sequeria, and Jerome D. Williams |
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Early Supplier Involvement in New Product Development: A Model of the Suppliers' Perspective
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12-1994 Douglas W. LaBahn and Robert Krapfel Jr. |
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Flexible Market Offerings: Naked Solutions, With Options
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7-1994 James C. Anderson and James A. Narus |
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Harnessing MKIS for 'Marketing Engineering'
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9-1994 Bob Donath |
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Interorganizational Information System Technology Adoption Effects on Buyer-Seller Relationships in the Retailer-Supplier Channel: An Exploratory Analysis
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10-1994 Richard P. Vlosky and David T. Wilson |
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Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase
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18-1994 Murali Chandrashekaran and Rajiv K. Sinha |
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Marketing Negotiations: Theory, Practice and Research Needs
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8-1994 Jehoshua Eliashberg, Gary L. Lilien and Nam Kim |
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Modelling Pricing Policy Systems: A Primer for Making Better Pricing Decisions in Business Marketing
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4-1994 Arch G. Woodside |
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Outcome-based and Behavior-based Channel Coordination Efforts
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17-1994 Kirti Sawhney and Gary L. Frazier |
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The Behavioral Sub-Dimensions of Sales and Service Quality, and Implications for Servqual
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15-1994 David W. Large and Roger A. More |
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The Effects of Interdependence on Relationship Quality in Marketing Channels
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2-1994 Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp |
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The Future of Corpcom (Corporate Advertising and Communications
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11-1994 Irwin Gross |
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Today's Partnering, Distribution, Segmentation Imperatives: A Report from the 1994 ISBM Annual Members Meeting
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16-1994 Bob Donath |
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Using Motivation as a Basis for Understanding and Improving Direct Marketing Relationships
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1-1994 Robert J. Corey and David T. Wilson |
