1993 Working Paper Collection http://isbm.smeal.psu.edu Collection of 1993 Working Papers for Resource Library daily 1 2011-12-01T09:00:44Z A Fuzzy Logic Perspective on Global Market Entry: An Application to Country Risk Assessment http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/01-1993-a-fuzzy-logic-perspective.pdf 1-1993 Joshua B. Levy, Eunsang Yoon and Richard E. Plank No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:24Z Article Business Marketing 1993-2003: Increasingly Information Intensive http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/14-1993-business-marketing-1993-2003.pdf 14-1993 Bob Donath (A report from the 1993 ISBM Annual Members' Meeting.) No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:12Z Article Closeness to the Customer in Industrial Markets: Towards a Theory-Based Understanding of Measurement, Organizational Antecedents and Performance Outcomes http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/05-1993-closeness-to-the-customer.pdf 5-1993 Christian Homburg No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:19Z Article Conducting Interorganizational Research Using Key Informants http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/08-1993-conducting-interorganizational-research.pdf 8-1993 Nirmalya Kumar, Louis W. Stern and James C. Anderson (Replaces 13-1992) No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:17Z Article Customer Value Assessment in Business Markets: A State-of-Practice Study http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/10-1993-customer-value-assessment.pdf 10-1993 James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:15Z Article Innovativeness in Industrial Organizations: A Two-Stage-Model of Adoption http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/13-1993-innovativeness-in-industrial-organizations.pdf 13-1993 Stephane Gauvin and Rajiv K. Sinha No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:14Z Article New Methods for Estimating Business Markets http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/03-1993-new-methods-for-estimating-business-markets.pdf 3-1993 R. V. Brown, G. L. Lilien and J. W. Ulvila (Replaces 7-1989) No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:21Z Article On the Predicitve Validity of the Intention to Purchase Measures in Business Markets http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/09-1993-on-the-predicitve-validity.pdf 9-1993 Shlomo Kalish and Ezer Soref No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:16Z Article Powerful Suppliers, Vulnerable Resellers, and the Effects of Supplier Fairness: A Cross-National Study http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/11-1993-powerful-suppliers.pdf 11-1993 Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:14Z Article Soft and Hard Features of Interfirm Relationships: An Empirical Study of Bilateral Governance in Industrial Distribution http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/06-1993-soft-and-hard-features.pdf 6-1993 F. Robert Dwyer No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:19Z Article The Effect of Production Costs and Transaction Costs on the Degree of Vertical (de)Integration http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/02-1993-the-effect-of-production-costs.pdf 2-1993 Shirish Dant and Ritu Lohtia No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:22Z Article The Effects of Information and Company Reputation on Intentions to Buy a Business Service http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/16-1993-the-effects-of-information.pdf 16-1993 Eunsang Yoon, Hugh J. Guffey and Valerie Kijewski No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:11Z Article Total Quality Management of Business Marketing Functions http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/04-1993-total-quality-management.pdf 4-1993 Bob Donath No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:20Z Article Trade Shows: How Managers Pick Their Winners http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/15-1993-trade-shows.pdf 15-1993 Valerie Kijewski, Eunsang Yoon and Gary Young No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:12Z Article Transaction Cost Analysis and Channel Integration: Contingency Effects of Manufacturer Power and Distribution Infrastructure http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/07-1993-transaction-cost-analysis.pdf 7-1993 Gary L. Frazier & Tasadduq A. Shervani No publisher Paula Dorminy Research Working Paper 2008-12-04T18:14:18Z Article