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Re-thinking the Product Development Funnel
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Presented by Gerry Katz, Vice President of Applied Marketing Science, on September 28, 2010. |
Life Cycle Management, Strategy Formulation |
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Reinventing Innovation - Driving Growth Beyond the Products in Business Markets
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Presented by Ralph Oliva, ISBM Executive Director on October 27, 2011. |
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Sales Effectiveness 2010
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Presented by Dave Stein, CEO & Founder, ES Research Group, Inc. on June 12, 2008. |
Communicate and Deliver Value |
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Segment Targeting and Project Prioritization for Greater Profit
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Presented by Gary Lilien, ISBM Research Director, on March 6, 2007. |
Design Customer Value, Strategy Formulation |
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Service Innovation
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Presented by Jeneanne Rae, President & Co-Founder, Peer Insight, on September 19, 2006. |
Design Customer Value, Communicate and Deliver Value |
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Social Media Marketing for B2B - Making an Impact and Measuring Its Value
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Presented by Hanan Gelbendorf and Ron Rosenberg of 2creativ on April 12, 2011 at 1:00 p.m. EDT |
Strategy Formulation |
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Socializing B2B Marketing - Lessons from Industry Leaders
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Presented by Rob Leavitt, Principal, Solutions Insights on October 27, 2010. |
Communicate and Deliver Value, Strategy Formulation |
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Targeting Customers Most Likely to Buy Your Product
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Presented by Megan Heuer, Group Director of Data-Driven Marketing, Sirius Decisions and Linda Trevenen, Director of Marketing Excellence & Market Intelligence,... |
Strategy Formulation |
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The 10 Key Roles of a B-to-B Corporate Marketing Function
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Presented by Ralph Oliva, ISBM Executive Director and Atlee Valentine Pope, President and Co-founder, Blue Canyon Partners on November 12, 2012. |
Strategy Formulation |
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The Social Networks of B2B: New Rules of Engagement
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Presented by Barry Collin, The Markets Institute, on May 25, 2010. |
Communicate and Deliver Value |
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Trade Show Effectiveness
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Presented by Ruth Stevens, President, eMarketing Strategy on September 18, 2008.
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Strategy Formulation |
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Transforming Product-Dominant Firms into Profitable Service Providers
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Presented by Steve Brown, CSL Executive Director and Professor on February 16, 2010. |
Strategy Formulation |
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Trends 2012 Study Summary
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Presented by Ralph Oliva, Executive Director, ISBM on December 14, 2010. |
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Using Customer Franchise Value to Measure Short and Long-Term Return on Marketing Investment
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Presented by Pat LaPointe, MarketingNPV, on March 22, 2006. |
Building Value Understanding, Strategy Formulation |
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Value Management from Marketing to Sales
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Presented by Reg Goeke, Principal and Founding Partner, Market Value Solutions |
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Value-Driven Process Improvement -The Fifth P of Marketing
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Presented on October 29, 2009 by Reg Goeke, Principal and Founding Partner of Market Value Solutions. |
Design Customer Value |
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Winning at New Products: Proven Roadmap for Success
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Webinar presented by Dr. Robert G. Cooper, President and Co-Founder, Product Development Institute and ISBM Fellow on August 25, 2011. |
Life Cycle Management |
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Winning with Customers: What It Takes
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Webinar presented by D. Keith Pigues, CMO of Ply Gem Industries, and Jerry Alderman, CEO of Valkre Solutions, Co-authors of “Winning with Customers: A Playboo... |
Communicate and Deliver Value |
