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Managing the Customer Experience
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Presented by Lou Carbone, Founder and Chief Experience Officer, Experience Engineering, on October 11, 2005.
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Design Customer Value, Communicate and Deliver Value |
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Marketing for Organic Growth in the New B-to-B Economy
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Webinar presented by Ralph Oliva, ISBM Executive Director, on May 10, 2011. |
Strategy Formulation |
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Marketing Navigation
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Presented by Edmund Bradford, Director and Co-founder, Market2Win and Steve Erickson, Vice President Strategic Marketing, Parker Hannifin on January 15, 2013 |
Strategy Formulation |
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Marketing Resource Allocation with ReAllocator ME>XL
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Presented by Gary L. Lilien, ISBM Research Director, on September 12, 2007. |
Strategy Formulation |
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Marketing's Most Critical Mission: Impacting the Entire Sales Process
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Presented by Jeff Summers, Chief Operating Officer, SAVO on June 18, 2009. |
Communicate and Deliver Value |
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Measuring Customer Lifetime Value with Marketing Engineering for Excel ME>XL
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Presented by Dr. Arnaud De Bruyn, ESSEC Business School and Associate Research Program Director, ISBM on March 13, 2008. |
Building Value Understanding, Strategy Formulation |
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MEASURING UP: Adding Marketing Profitability Metrics to the Financial Scorecard
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Presented by Dr. Roger Best, Emeritus Professor, University of Oregon, on September 17, 2009. |
Life Cycle Management |
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Meeting the Challanges of Growth in the 'New Normal': Part 3
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Webinar presented by ISBM Member firm, Deloitte Consulting on January 25, 2011. |
Strategy Formulation |
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Meeting the Challenges of Growth in the 'New Normal': Part 1
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Presented by Deloitte Consulting on June 15, 2010 |
Building Value Understanding |
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Meeting the Challenges of Growth in the 'New Normal': Part 2
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Webinar presented by Deloitte Consulting on August 17, 2010. |
Strategy Formulation |
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Mobilizing Customer and Market Insight to Drive Profitable Growth
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Presented by Ralph Oliva, Executive Director, ISBM on April 23, 2013. |
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NetPromoter® Economics: Exploring the Economic Impact of Word of Mouth
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Presented by Dr. Vince Nowinski, Director of Methodology at Satmetrix on October 29, 2008. |
Building Value Understanding, Strategy Formulation |
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New Offering Realization Consortium
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New New Offering Realization Consortium "New Offerings in Today’s Times: Reducing Risks and Forging Ahead" offered via webinar on March 17, 2009. Featured spe... |
Design Customer Value |
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New Rules for Dynamic B2B Product Launches
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Presented by Dan Adams, Author, New Product Blueprinting on August 3, 2012. |
Life Cycle Management |
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New Technology Forecasting With Bass Model ME>XL
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Presented by Arvind Rangaswamy, Smeal College of Business, Penn State, on November 14, 2007. |
Strategy Formulation |
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Pricing Business Services - Getting Paid for Expertise
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Presented by George Cressman, President, World Class Pricing Inc. and
Tim Matanovich, President, Value and Pricing Partners on November 1, 2010. |
Design Customer Value, Building Value Understanding, Communicate and Deliver Value |
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Principles and Best Practices in Brand Portfolio Strategy and Architecture
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Presented by Mitch Duckler, Partner, Full Surge, on March 25, 2013. |
Life Cycle Management |
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Product Design and Customer Segmentation with Conjoint Analysis ME>XL
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Presented by Arvind Rangaswamy, Smeal College of Business, Penn State, on July 18, 2007. |
Design Customer Value, Building Value Understanding |
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Product Positioning in the B-to-B Marketplace
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Presented by Gary Lilien, ISBM Research Director, on November 2, 2006.
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Design Customer Value |
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Proven Approaches for Successfully Partnering with Sales
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Presented by Michael B. Moorman, Managing Principal, ZS Associates on October 24, 2008. |
Life Cycle Management, Strategy Formulation |
