Webinar Collection

Title	Description	Tags
Expanding Export Opportunities for American Manufacturing Companies	Webinar presented by Douglas Barry, Senior Trade Specialist, U.S. Commercial Service and Paul Weener Ph. D., Managing Partner, IntelliQ Research and Strategy on...	Strategy Formulation
Finance for the Business Marketer	Presented by Chris Muscarella, Professor of Finance, Penn State on May 8, 2012.	Life Cycle Management
Four Strategies to Energize Growth and Thrive in the Recovery	Webinar presented by "Energize Growth® NOW: The Marketing Guide to a Wealthy Company" author Lisa Nirell on Tuesday, March 22, 2011.	Strategy Formulation
Generate True Value through Intellectual Property Business Intelligence	Webinar presented by Karoline McLaughlin of Innography on October 12, 2010.	Strategy Formulation
Going Mobile for B2B Marketers - Facts, Figures, and Getting Started	Presented by Jennifer Leigh Brown, User Experience Director, Godfrey and Andy Hunt, Director of Marketing Technology, Godfrey on October 13, 2011.	Communicate and Deliver Value
How Product-centric Companies Can Grow Profitably Through New Service Offerings	Presented by Tim Ogilvie and Kimberly Campbell of Peer Insight on December 3, 2009.	Design Customer Value, Life Cycle Management
How to Buy Market Research: Listening to the Voice of the Customer	Presented by Gerry Katz, Executive Vice President, Applied Marketing Science on September 6, 2012.	Building Value Understanding
How to Develop a World Class Process for Recruiting Top Sales Talent	Presented by Dave Kurlan, Founder, Objective Management Group, Inc., on September 11, 2007.	Life Cycle Management, Communicate and Deliver Value
How To Own The SMB Market	Presented by John Fox, President and Founder, Venture Marketing on November 19, 2007.	Strategy Formulation
Hunting for Hunting Grounds: An Introduction	Presented by Dr. Christopher Miller, Innovation Focus, on March 16, 2010.	Strategy Formulation
Increase Profitable Growth Through Strategic Closed-loop Lead Generation	Presented by Wesley Burcham, New Market Development Manager, TechSeal Division, Parker Hannifin Corporation on December 9, 2008.	Design Customer Value, Strategy Formulation
Initiating New Opportunities and Gaining Insights Into Customers	Presented by Scott Savage from FranklinCovey's Sales Performance Group on May 23, 2006.	Building Value Understanding, Strategy Formulation
Innovating Faster and Smarter - Frameworks for Open-Innovation	Presented by Dr. Mohan Sawhney, Kellogg School of Management, Northwestern University on December 5, 2007.	Design Customer Value, Building Value Understanding
Innovative Marketing--A Strategic Approach to Supporting Sales and Creating Demand	Presented by Nigel Ball, Vice President of Marketing, Hewlett-Packard, on October 9, 2007.	Design Customer Value, Building Value Understanding, Communicate and Deliver Value
Integrated Communication for an Interactive World	Presented by Dr. Don E. Schultz, Professor Emeritus-in-Service, Integrated Marketing Communications Department at Northwestern University and Heidi F. Schultz ...	Communicate and Deliver Value
Integration-Driven ROI in a Transformational Marketplace	Presented by ISBM Fellow Don Schultz and Heidi Schultz on November 13, 2009.	Communicate and Deliver Value
Introduction to Product Management	Webinar presented by Steven Haines, Founder and President of Sequent Learning Networks, on April 10, 2012.	Life Cycle Management
ISBM Marketing Trends Overview	Presented by Ralph Oliva, ISBM Executive Director, on January 10, 2006.	Building Value Understanding, Strategy Formulation
Key Account Management - Planning and Strategies	Presented by Wesley J. Johnston, J. Mack Robinson College of Business, Georgia State University, on January 10, 2007.	Life Cycle Management, Communicate and Deliver Value
Keys to Alignment and Execution – Going Beyond a Great Plan to Brilliant Implementation	Presented by Ralph Oliva, ISBM Executive Director, on October 23, 2012.

« Previous 20 items Next 20 items » 1 2 3 4