Webinar Collection

Title	Description	Tags
10 Ways to Screw Up Your Voice of the Customer	Presented by Gerry Katz, Executive Vice President of Applied Marketing Science on April 23, 2009.	Design Customer Value
A Marketer's Lens on the Role of Sales Incentive Compensation	Presented by Arun Shastri and Chad Albrecht, ZS Associates, on October 8, 2009.	Life Cycle Management
Advancing Best Practice in Customer Value Management	Webinar presented by James C. Anderson, ISBM Research Fellow and the William L. Ford Professor of Marketing and Wholesale Distribution, Kellogg School of Manage...	Design Customer Value
Assessing the Effectiveness of Sales Contests	Presented by Srinath Gopalakrishna, Trulaske College of Business, University of Missouri on November 20, 2008.	Strategy Formulation
B-to-B Marketing Trends 2010	Presented by Ralph Oliva, ISBM Executive Director, on January 31, 2008.	Building Value Understanding, Life Cycle Management, Strategy Formulation
B-to-B Segmentation for Greater ROI with Cluster Analysis ME>XL	Presented by Gary Lilien, ISBM Research Director, on May 15, 2007.	Life Cycle Management, Strategy Formulation
B-to-B Segmentation to Support Profitable Growth	Presented by Gary Lilien, ISBM Research Director, on April 26, 2006.	Design Customer Value, Strategy Formulation
B2B Blogging - A New Evolution of Marketing	Presented by Rick Short, Indium Corporation, on June 13, 2006.	Communicate and Deliver Value
Best Practices in Strategy Implementation	Webinar presented by George Brown, Jr. of Blue Canyon Partners on June 9, 2011.	Strategy Formulation
Building B-to-B Marketing Connections to the "C Suite:" Stronger, More Effective Dialog with the CEO, CFO, CTO	Presented by Ralph Oliva, ISBM Executive Director, on June 7, 2012.
Building Effective B-to-B Marketing Plans - From Launch to Maturity	Presented by Robert Thomas, McDonough School of Business, Georgetown University, on November 1, 2007.	Life Cycle Management, Strategy Formulation
Building Value-Based Sales and Marketing Capabilities	Presented by Michael Moorman, Managing Principal - B2B Sales & Marketing, ZS Associates on February 13, 2009.	Building Value Understanding, Strategy Formulation
Creating a Culture for Unrelenting Innovation	Presented by Dr. Gerry Tellis, Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, Senior Research Associate at the Judge Business Sch...	Life Cycle Management, Strategy Formulation
Creating a World Class Sales Organization	Presented by Paul Tsaparis, CEO and President of Hewlett-Packard Canada, on April 2, 2007.	Life Cycle Management, Communicate and Deliver Value
Creating Competitive Advantage with High Value B2B Solutions	Presented by Steve Hurley, Solution Insights, Inc. on December 7, 2011.	Strategy Formulation
Creating Good Profits with Net Promoter	Presented by Richard Owen, CEO, Satmetrix, on April 5, 2006.	Life Cycle Management
Dominating the B2B World: Sustainable, Predictable and Profitable Growth	Presented by: Sean Geehan, CEO and Founder, Geehan Group on March 22,2012	Strategy Formulation
Double Loop Marketing	Presented by Christian Sarkar, Founder, Double Loop Marketing LLC, on October 11, 2006.	Building Value Understanding, Life Cycle Management, Strategy Formulation
Earning Market-Share Gains & Price Premiums -- via value mapping	Presented by Bradley Gale, Founder and President of Customer Value Inc. on September 26, 2012.	Design Customer Value
Evidence Marketing	Presented by Amir Hartman, Founder and Managing Director, Mainstay Partners, on December 13, 2006.	Building Value Understanding, Strategy Formulation

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