Webinar Collection
| Title | Description | Categories |
|---|---|---|
10 Ways to Screw Up Your Voice of the Customer
|
Presented by Gerry Katz, Executive Vice President of Applied Marketing Science on April 23, 2009. | Design Customer Value |
|
A Marketer's Lens on the Role of Sales Incentive Compensation
|
Presented by Arun Shastri and Chad Albrecht, ZS Associates, on October 8, 2009. | Life Cycle Management |
|
Assessing the Effectiveness of Sales Contests
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Presented by Srinath Gopalakrishna, Trulaske College of Business, University of Missouri on November 20, 2008. | Strategy Formulation |
|
B-to-B Marketing Trends 2010
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Presented by Ralph Oliva, ISBM Executive Director, on January 31, 2008. | Building Value Understanding, Life Cycle Management, Strategy Formulation |
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B-to-B Segmentation for Greater ROI with Cluster Analysis ME>XL
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Presented by Gary Lilien, ISBM Research Director, on May 15, 2007. | Life Cycle Management, Strategy Formulation |
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B-to-B Segmentation to Support Profitable Growth
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Presented by Gary Lilien, ISBM Research Director, on April 26, 2006. | Design Customer Value, Strategy Formulation |
|
B2B Blogging - A New Evolution of Marketing
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Presented by Rick Short, Indium Corporation, on June 13, 2006. | Communicate and Deliver Value |
|
Building Effective B-to-B Marketing Plans - From Launch to Maturity
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Presented by Robert Thomas, McDonough School of Business, Georgetown University, on November 1, 2007. | Life Cycle Management, Strategy Formulation |
|
Building Value-Based Sales and Marketing Capabilities
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Presented by Michael Moorman, Managing Principal - B2B Sales & Marketing, ZS Associates on February 13, 2009. | |
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Creating a World Class Sales Organization
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Presented by Paul Tsaparis, CEO and President of Hewlett-Packard Canada, on April 2, 2007. | Life Cycle Management, Communicate and Deliver Value |
|
Creating Good Profits with Net Promoter
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Presented by Richard Owen, CEO, Satmetrix, on April 5, 2006. | Life Cycle Management |
|
Double Loop Marketing
|
Presented by Christian Sarkar, Founder, Double Loop Marketing LLC, on October 11, 2006. | Building Value Understanding, Life Cycle Management, Strategy Formulation |
|
Evidence Marketing
|
Presented by Amir Hartman, Founder and Managing Director, Mainstay Partners, on December 13, 2006. | Building Value Understanding, Strategy Formulation |
|
How to Develop a World Class Process for Recruiting Top Sales Talent
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Presented by Dave Kurlan, Founder, Objective Management Group, Inc., on September 11, 2007. | Life Cycle Management, Communicate and Deliver Value |
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How To Own The SMB Market
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Presented by John Fox, President and Founder, Venture Marketing on November 19, 2007. | Strategy Formulation |
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Increase Profitable Growth Through Strategic Closed-loop Lead Generation
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Presented by Wesley Burcham, New Market Development Manager, TechSeal Division, Parker Hannifin Corporation on December 9, 2008. | Design Customer Value, Strategy Formulation |
|
Initiating New Opportunities and Gaining Insights Into Customers
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Presented by Scott Savage from FranklinCovey's Sales Performance Group on May 23, 2006. | Building Value Understanding, Strategy Formulation |
|
Innovating Faster and Smarter - Frameworks for Open-Innovation
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Presented by Dr. Mohan Sawhney, Kellogg School of Management, Northwestern University on December 5, 2007. | Design Customer Value, Building Value Understanding |
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Innovative Marketing--A Strategic Approach to Supporting Sales and Creating Demand
|
Presented by Nigel Ball, Vice President of Marketing, Hewlett-Packard, on October 9, 2007. | Design Customer Value, Building Value Understanding, Communicate and Deliver Value |
|
ISBM Marketing Trends Overview
|
Presented by Ralph Oliva, ISBM Executive Director, on January 10, 2006. | Building Value Understanding, Strategy Formulation |
