Presenter: Reg Goeke
Principal and Founding Partner of Market Value Solutions.

Date: October 29, 2009
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This webinar will show participants how to conduct Voice of the Customer studies that will extend the impact of Marketing into targeted process improvements in order to deliver superior value to your most important customers.

Traditional deployments of process improvement tools (Lean, Six Sigma, and others) have relied on the Voice of the Business to reduce defects and costs.  Shifting that focus to an emphasis on market share and top-line revenues will require marketers to take a more active role in identifying and prioritizing process improvement initiatives.

• How to focus Voice of the Customer (VOC) initiatives on your most important customers in order to maximize your ROI

• Choosing the right VOC metrics to identify value performance gaps relative to competitors

• Linking value performance gaps to the most important value streams and business processes

• Making process improvements part of your competitive marketing strategies.

This webinar is recommended for Chief Marketing Officers (CMOs), marketing and market research managers, executives in charge of continuous improvement and business process excellence, Six Sigma champions and sponsors.

Reg Goeke is a Principal and founding partner of Market Value Solutions (MVS). Dr. Goeke has consulted on marketing, competitive strategy, and business process improvements for such companies as DuPont, Dunn and Bradstreet, the Principal Financial Group, Thrivent Financial, the Caterpillar Inc. Worldwide dealer network, Kraft Foods, Case New Holland, the Southern Companies and other public utilities.  Dr. Goeke has pioneered in the development of customer information systems for these and other companies, and specializes in the systematic deployment of customer information into effective competitive strategies and business performance improvements.