Book Collection
Collection of ISBM books for Resource Library
| Title | Description | Categories |
|---|---|---|
A Whole New Mind: Why Right Brainers Will Rule the Future
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Author: Daniel H. Pink, 2006, 288 pages | Building Value Understanding |
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Alliance Competence: Maximizing the Value of Your Partnerships
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Authors: Robert E. Spekman, Lynn A. Isabella, 1999, 320 pages | Life Cycle Management, Strategy Formulation |
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B2B Brand Management
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Authors: Philip Kotler, Waldemar Pfoertsch, 2006, 357 pages | Life Cycle Management, Communicate and Deliver Value |
Book Collection
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Collection of ISBM books for Resource Library | |
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Business Market Management: Understanding, Creating and Delivering Value
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Authors: James C. Anderson, James A. Narus, 2003, 480 pages | Life Cycle Management, Design Customer Value, Building Value Understanding, Communicate and Deliver Value, Strategy Formulation |
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Buyer-Approved Selling: Sales Secrets from the Buyer's Side of the Desk
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Author: Michael Schell, 2004, 168 pages | Communicate and Deliver Value |
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Channel Advantage
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Authors: Lawrence Friedman, Tim Furey, 1999, 228 pages | Communicate and Deliver Value |
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Clued In: How to Keep Customers Coming Back Again and Again
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Author: Lewis Carbone, 2004, 304 pages | Design Customer Value, Life Cycle Management |
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Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation: The Game Theory Strategy That's Changing the Game of Business
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Authors: Adam M. Brandenburger, Barry J. Nalebuff, 1997, 304 pages | Design Customer Value, Strategy Formulation |
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Competing Analytics: The New Science of Winning
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Authors: Thomas H. Davenport, Jeanne G. Harris, 2007, 240 pages | Building Value Understanding, Strategy Formulation |
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Competitors: Outwitting, Outmaneuvering, and Outperforming
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Author: Liam Fahey, 1998, 576 pages | Building Value Understanding, Strategy Formulation |
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Concurrent Marketing: Integrating Product, Sales, and Service
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Author: Frank V. Cespedes, 1997, 307 pages | Communicate and Deliver Value, Strategy Formulation |
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Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
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Authors: Kevin J. Clancy, Peter C. Krieg, 2000, 350 pages | Building Value Understanding, Strategy Formulation |
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Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
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Author: Fred Wiersema, 1996, 221 pages | Building Value Understanding, Strategy Formulation |
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Customer Visits: Building a Better Market Focus
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Author: Edward F. McQuarrie, 2008, 256 pages | Design Customer Value, Building Value Understanding |
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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
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Authors: Patricia B. Seybold (Contributor), R. T. Marshak, 1998, 360 pages | Communicate and Deliver Value |
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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Author: James R. Ogden, 1998, 192 pages | Communicate and Deliver Value |
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Dominating Markets with Value: Advances in Customer Value Management
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Authors: R. Reidenbach, R. Goeke, G. McClung, 2002, 329 pages | Design Customer Value, Building Value Understanding, Strategy Formulation |
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E-Business: Roadmap for Success (Addison-Wesley Information Technology Series)
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Authors: Ravi Kalakota, Marcia Robinson, Don Tapscott, 1999, 378 pages 1 edition | Communicate and Deliver Value |
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Electronic Commerce: A Manager's Guide
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Authors: Ravi Kalakota, Andrew Whinston, 1996, 431 pages | Communicate and Deliver Value, Strategy Formulation |
