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Audio Insights Collection

Title Description Categories
Media Resource Asymmetric Partnerships: Win-Win, or Win Lose? Interview with Dr. Venky Shankar, Professor of Marketing, and Coleman Chair in Marketing, at Texas A&M University (Time: 19:55 Size: 14MB) Strategy Formulation
Collection Audio Insights Collection
Media Resource B-to-B Technology and Supply Chain Alliances: Ideas and Insights Interview with Robert Spekman, PhD, The Darden School, University of Virginia (Time: 25:26 Size: 14.5MB) Strategy Formulation
Media Resource Building Links between Customer Satisfaction, Loyalty, and Performance in Business Markets Interview with Dr. Raj Grewal, Associate Research Director, ISBM (Time: 23:12 Size: 16.3MB) Life Cycle Management, Communicate and Deliver Value
Media Resource Creating Customer Engagement in Business-To-Business Markets Interview with Dr. Das Narayandas, James J. Hill Professor of Business Administration, Harvard Business School (Time: 21:09 Size: 14.8MB) Design Customer Value, Communicate and Deliver Value
Media Resource Creating New Value: The Phenomenon of the "Serial Innovator" in Large Mature Organizations Interview with Abbie Griffin, David Eccles School of Business, University of Utah (Time: 30:09 Size: 9MB) Design Customer Value
Media Resource Customer Value Propositions and Business Markets Interview with Dr. James Anderson, Irv Gross Distinguished Fellow, ISBM (Time: 28:45 Size: 13.5MB) Design Customer Value, Building Value Understanding, Communicate and Deliver Value
Media Resource Getting Better New Offering Ideas at the Get-Go: What's Working in Business Markets Interview with Dr. Scott Edgett, Co-founder and President Of Stage-Gate Inc., and the Product Development Institute (Time: 25:56 Size: 15.2MB) Design Customer Value, Building Value Understanding
Media Resource Global Tectonics - What Every Business Needs to Know Please contact ISBM for more information. Life Cycle Management
Media Resource Innovation and Segmentation in Business Markets: Closing the Market Research Gap Dr. Robert J. Thomas, McDonough School of Business, Georgetown University (Time: 30:03 Size: 8.6MB) Design Customer Value, Strategy Formulation
Media Resource Integrated Marketing in Today's "Push and Pull" Marketplace Interview with Don Schultz, President, Agora, Inc. and Heidi Schultz, Executive Vice President, Agora, Inc. (Time: 25:56 Size: 8MB) Communicate and Deliver Value
Media Resource Supplier/Distributor Alignment: New Research Insights on Achieving Greater Profitability Through Channels Interview with Dr. James A. Narus, Professor of Business Marketing, Babcock Graduate School of Management (Time: 27:15 Size: 15.5MB) Strategy Formulation
Media Resource The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World Interview with Satish Nambisan and Mohan Sawhney (Time: 25:36 Size: 15MB) Design Customer Value, Building Value Understanding
Media Resource The Pivotal Role of Customer Intimacy in Today's Markets Interview with Fred Wiersema, ISBM Fellow and Business Strategist (Time: 27:37 Size: 4.9MB) Building Value Understanding
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