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Asymmetric Partnerships: Win-Win, or Win Lose?
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Interview with Dr. Venky Shankar, Professor of Marketing, and Coleman Chair in Marketing, at Texas A&M University (Time: 19:55 Size: 14MB) |
Strategy Formulation |
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B-to-B Technology and Supply Chain Alliances: Ideas and Insights
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Interview with Robert Spekman, PhD, The Darden School, University of Virginia (Time: 25:26 Size: 14.5MB) |
Strategy Formulation |
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Building Links between Customer Satisfaction, Loyalty, and Performance in Business Markets
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Interview with Dr. Raj Grewal, Associate Research Director, ISBM (Time: 23:12 Size: 16.3MB) |
Life Cycle Management, Communicate and Deliver Value |
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Creating Customer Engagement in Business-To-Business Markets
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Interview with Dr. Das Narayandas, James J. Hill Professor of Business Administration, Harvard Business School (Time: 21:09 Size: 14.8MB) |
Design Customer Value, Communicate and Deliver Value |
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Creating New Value: The Phenomenon of the "Serial Innovator" in Large Mature Organizations
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Interview with Abbie Griffin, David Eccles School of Business, University of Utah (Time: 30:09 Size: 9MB) |
Design Customer Value |
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Customer Value Propositions and Business Markets
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Interview with Dr. James Anderson, Irv Gross Distinguished Fellow, ISBM
(Time: 28:45 Size: 13.5MB) |
Design Customer Value, Building Value Understanding, Communicate and Deliver Value |
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Getting Better New Offering Ideas at the Get-Go: What's Working in Business Markets
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Interview with Dr. Scott Edgett, Co-founder and President Of Stage-Gate Inc., and the Product Development Institute (Time: 25:56 Size: 15.2MB) |
Design Customer Value, Building Value Understanding |
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Global Tectonics - What Every Business Needs to Know
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Please contact ISBM for more information. |
Life Cycle Management |
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Innovation and Segmentation in Business Markets: Closing the Market Research Gap
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Dr. Robert J. Thomas, McDonough School of Business, Georgetown University (Time: 30:03 Size: 8.6MB) |
Design Customer Value, Strategy Formulation |
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Integrated Marketing in Today's "Push and Pull" Marketplace
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Interview with Don Schultz, President, Agora, Inc. and Heidi Schultz, Executive Vice President, Agora, Inc. (Time: 25:56 Size: 8MB) |
Communicate and Deliver Value |
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Supplier/Distributor Alignment: New Research Insights on Achieving Greater Profitability Through Channels
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Interview with Dr. James A. Narus, Professor of Business Marketing, Babcock Graduate School of Management (Time: 27:15
Size: 15.5MB) |
Strategy Formulation |
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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World
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Interview with Satish Nambisan and Mohan Sawhney (Time: 25:36 Size: 15MB) |
Design Customer Value, Building Value Understanding |
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The Pivotal Role of Customer Intimacy in Today's Markets
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Interview with Fred Wiersema, ISBM Fellow and Business Strategist (Time: 27:37 Size: 4.9MB) |
Building Value Understanding |
