Key Article Collection
Collection of Key Articles for the Resource Library
| Title | Description |
|---|---|
Building Loyalty in Business Markets
|
Das Narayandas, Harvard Business Review, September, 2005 |
|
Customer Value Propositions in Business Markets
|
James C. Anderson, James A. Narus, Wouter van Rossum, Harvard Business Review, March, 2006 |
Key Article Collection
|
Collection of Key Articles for the Resource Library |
|
Sustainable Market Leadership
|
Benson P. Shapiro, Harvard Business School, Note 9-999-009, November 5, 2003 |
