General Interest Articles http://isbm.smeal.psu.edu General Interest Collection for Resource Library daily 1 2011-12-01T09:00:44Z 'Atomize' Your Customers' Experience http://isbm.smeal.psu.edu/library/articles/general-interest-articles/atomize-your-customers-experience-fa00%20%20.pdf Business Web article by Ralph Oliva, Fall 2000 No publisher Paula Dorminy General Interest 2008-12-01T20:31:58Z Article A Blueprint for Success with Suppliers http://isbm.smeal.psu.edu/library/articles/general-interest-articles/A%20Blueprint%20for%20Success%20with%20Suppliers.pdf No publisher Gary Holler General Interest 2011-03-22T20:34:16Z Article A Brief Review of Marketing Accountability, and a Research Agenda http://isbm.smeal.psu.edu/library/articles/general-interest-articles/a-brief-review-of-marketing-accountability-and-a-research-agenda Article by Professor Malcolm McDonald, Cranfield University School of Management No publisher Gary Holler General Interest 2012-04-23T20:12:13Z Article A Conversation on ROMI http://isbm.smeal.psu.edu/library/articles/general-interest-articles/Conversation%20on%20ROMI.pdf Perspectives Series #4 by Ralph Oliva No publisher Paula Dorminy General Interest 2008-12-01T20:35:00Z Article A Framework for Success http://isbm.smeal.psu.edu/library/articles/general-interest-articles/a-framework-for-success-wn02%20.pdf Business Web article by Ralph Oliva, January/February 2002 No publisher Paula Dorminy General Interest 2008-12-01T20:32:19Z Article B2B for Sale http://isbm.smeal.psu.edu/library/articles/general-interest-articles/b2b-for-sale-fa04.pdf Business Web article by Ralph Oliva, September/October 2004 No publisher Paula Dorminy General Interest 2008-12-01T22:41:57Z Article Best-in-Class Behaviors in Business-to-Business Relationships http://isbm.smeal.psu.edu/library/articles/general-interest-articles/Best-in-Class%20Behaviors%20in%20Business-to-Business%20Relationship.pdf No publisher Gary Holler General Interest 2011-03-14T19:00:00Z Article BMA Meeting: Changing B-to-B Practices Through the Decade of Social http://isbm.smeal.psu.edu/library/articles/general-interest-articles/bma-meeting-changing-b-to-b-practices-through-the-decade-of-social-1 No publisher Paula Dorminy 2012-05-30T15:20:00Z Article Brainstorm Your E-Business http://isbm.smeal.psu.edu/library/articles/general-interest-articles/brainstorm-your-ebusiness-sp00.pdf Business Web article by Ralph Oliva, Spring 2000 No publisher Paula Dorminy General Interest 2008-12-01T20:31:57Z Article Business Marketing Straight Up http://isbm.smeal.psu.edu/library/articles/general-interest-articles/Business%20Marketing%20Straight%20Up.pdf The Value Delivery Framework - the process of business-to-business marketing by Ralph Oliva, ISBM Executive Director No publisher Paula Dorminy General Interest 2008-12-01T20:35:00Z Article Business-to-Business Economics http://isbm.smeal.psu.edu/library/articles/general-interest-articles/Business-to-Business%20Economics.pdf No publisher Gary Holler General Interest 2011-03-14T20:02:22Z Article Can You Leap Across The E-Business Band Gap? http://isbm.smeal.psu.edu/library/articles/general-interest-articles/can-you-leap-across-wn99.pdf Business Web article by Ralph Oliva, Winter 1999 No publisher Paula Dorminy General Interest 2008-12-01T20:31:57Z Article Charting the Online Journey http://isbm.smeal.psu.edu/library/articles/general-interest-articles/charting-the-online-journey-fa02.pdf Business Web article by Ralph Oliva, September/October 2002 No publisher Paula Dorminy General Interest 2008-12-01T20:32:20Z Article China Economics: Unraveling the Mystery of China's Low Cost http://isbm.smeal.psu.edu/library/articles/general-interest-articles/China%20Economics.pdf No publisher Gary Holler General Interest 2011-03-22T20:20:57Z Article CoDestiny Relationships in China http://isbm.smeal.psu.edu/library/articles/general-interest-articles/CoDestiny%20Relationships%20in%20China.pdf Insights from George F. Brown, Jr. and David G. Hartman No publisher Gary Holler 2011-04-28T20:43:42Z Article