General Interest Articles
General Interest Collection for Resource Library
| Title | Description |
|---|---|
| 'Atomize' Your Customers' Experience | Business Web article by Ralph Oliva, Fall 2000 |
| A Blueprint for Success with Suppliers | |
| A Brief Review of Marketing Accountability, and a Research Agenda | Article by Professor Malcolm McDonald, Cranfield University School of Management |
| A Conversation on ROMI | Perspectives Series #4 by Ralph Oliva |
| A Framework for Success | Business Web article by Ralph Oliva, January/February 2002 |
| B2B for Sale | Business Web article by Ralph Oliva, September/October 2004 |
| Best-in-Class Behaviors in Business-to-Business Relationships | |
| Brainstorm Your E-Business | Business Web article by Ralph Oliva, Spring 2000 |
| Business Marketing Straight Up | The Value Delivery Framework - the process of business-to-business marketing by Ralph Oliva, ISBM Executive Director |
| Business-to-Business Economics | |
| Can You Leap Across The E-Business Band Gap? | Business Web article by Ralph Oliva, Winter 1999 |
| Charting the Online Journey | Business Web article by Ralph Oliva, September/October 2002 |
| China Economics: Unraveling the Mystery of China's Low Cost | |
| Converging Economies Define the Business Future | Business Web article by Ralph Oliva, Winter 2000 |
| Copyright Perils Can Lurk on the Business Web | Business Web article by Ralph Oliva, Spring 1999 |
| Creating Communities on the Web | Business Web article by Ralph Oliva, March/April 2002 |
| Creating-Rather than Destroying-Value through Acquisitions | |
| Discovering Price Discovery | Business Web article by Ralph Oliva, November/December 2001 |
| Going Mobile | Business Web article by Ralph Oliva, July/August 2003 |
| Harnessing an Unpredictable Tool | Business Web article by Ralph Oliva, Spring 1997 |
