Welcome

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.

RESEARCH. PRACTICE. PROGRESS.

For more information about the ISBM and membership advantages, please view a short Brainshark ISBM Introduction by Executive Director Ralph Oliva.

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.

If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm.

This site provides current information about ISBM seminars, conferences, consortia, research projects, research, and working papers for ISBM members, practitioners, and scholars with an interest in business-to-business marketing.