Our members tell us that they get enormous value from our events and courses. Institute events are designed to deliver relevant, timely content in an intimate, non-commercial environment, ideal for connecting with world-renowned thought leaders and creating long-standing friendships with other B2B practitioners.
Join us to develop new ideas and approaches that address pressing issues of the B2B academic and practitioner communities; generate new research approaches and ideas; and interact with the world's leading B2B researchers.
This program educates doctoral students about research opportunities in B2B marketing. Acceptance to this program is by a nomination and review process.
Sep 07, 2016-Sep 08, 2016
Instructor: Dr. Robert G. Cooper
Learn how to accelerate your development process and Improve your portfolio management and decision making process,
May 24, 2016-May 24, 2016
Presenter: Wesley Johnston and Ed Crowley
Learn what IoT is, which firms are successful in this space, and how IoT will fundamentally change buyer/seller relationships.
Feb 17, 2016-Feb 17, 2016
This event was held on February 17, 2016 in Aurora, OH. The session was designed to help Institute members get up-to-speed on this mega topic and begin to assess the value of marketing their firms around sustainability.