Our members tell us that they get enormous value from our events and courses. Institute events are designed to deliver relevant, timely content in an intimate, non-commercial environment, ideal for connecting with world-renowned thought leaders and creating long-standing friendships with other B2B practitioners.
Join us October 5 and at Georgetown for our Big Talk on “Branding in B2B.” You’ll hear from branding experts, and B2B practitioners who leverage their true organizational values to create new brands, deliver engaged customer experiences, and inspire growth in mature markets.
Oct 06, 2016-Oct 06, 2016
This session is designed for marketing leaders charged with talent development. Join us and learn how to recognize where and how to invest in professional development to move your business forward.
Oct 18, 2016-Oct 18, 2016
Join experts from SAP Hybris on this 1-hour webinar as they walk you through the digital transformation landscape – from what the new digitally enabled customers are expecting to what current B2B companies are providing.
This course is being offered by Institute partner, Gerry Katz of Applied Marketing Science on October 19 - 20 in Chicago, IL. For more detail or to register, please visit the Applied Marketing Science site.