Our members tell us that they get enormous value from our events and courses. Institute events are designed to deliver relevant, timely content in an intimate, non-commercial environment, ideal for connecting with world-renowned thought leaders and creating long-standing friendships with other B2B practitioners.
Our educational courses offer solid foundations and instruction in B2B marketing, following the Institute's value delivery framework. Courses are taught by the leading expert in the topic area and our participants have leveraged learnings to improves processes and increase profitability. One Institute member could point to a $30M profit impact from our Pricing Strategy course alone!
Be sure to take advantage of our events and courses to help you and your team manage and improve your B2B marketing journey and drive profitability in your firm. We've provided event descriptions to help you better assess those that will be most valuable to you and your team.
The Big Talk: Big Talks are held twice per year, in the fall and spring. Each is a day and a half and we cover a lot of ground on topics most important to you. Past meetings have focused on: innovation, customer analytics, marketing and sales collaboration, the voice of the customer and more. We include speakers from academia and practice, as well as workshops.
Special Sessions for Educators: After each Big Talk, we’ll hold a smaller group meeting for educators, or practitioners responsible for attracting, retaining and building talent. Each special session lasts four hours and mirrors the topic of the Big Talk.
Jam Sessions: We offer three Jam Sessions per year. These are intimate, one-day events held at a member’s firm. Each Jam Session will focus on a particular topic, such as working with Millennials, marketing around sustainability or effective budgeting. We keep the formal presentations light and focus instead on working through tools, templates and frameworks so you can start solving real problems in real time.
|Voice of the Customer in Business Markets||December 9-10, 2015 in Pittsburgh, PA|
|Segmentation Marketing in Business Markets||April 21-22, 2016 in Pittsburgh, PA|
|Winning at Product Innovation||September 7 - 8, 2016 in Pittsburgh, PA|
|Fundamentals of B2B Marketing: Building a Marketing Plan||December 1 - 2, 2015 in Chicago, IL|
|Beyond Stage-Gate: Leap to NextGen Innovation||March 16-17, 2016 in Pittsburgh, PA|
|Sustainability Jam Session||February 17, 2016 in Aurora, OH|