Our members tell us that they get enormous value from our events and courses. Institute events are designed to deliver relevant, timely content in an intimate, non-commercial environment, ideal for connecting with world-renowned thought leaders and creating long-standing friendships with other B2B practitioners.
May 24, 2016-May 24, 2016
Presenter: Wesley Johnston and Ed Crowley
Learn what IoT is, which firms are successful in this space, and how IoT will fundamentally change buyer/seller relationships.
Jun 21, 2016-Jun 21, 2016
Join Gallup's Chief Scientist, John Fleming, in an exclusive conversation on groundbreaking new research on the American Millennial.
Join us to develop new ideas and approaches that address pressing issues of the B2B academic and practitioner communities; generate new research approaches and ideas; and interact with the world's leading B2B researchers.
This program educates doctoral students about research opportunities in B2B marketing. Acceptance to this program is by a nomination and review process.
Sep 07, 2016-Sep 08, 2016
Instructor: Dr. Robert G. Cooper
Learn how to accelerate your development process and Improve your portfolio management and decision making process,
Feb 17, 2016-Feb 17, 2016
This event was held on February 17, 2016 in Aurora, OH. The session was designed to help Institute members get up-to-speed on this mega topic and begin to assess the value of marketing their firms around sustainability.