The American Marketing Association has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been a source for information, knowledge sharing and development in the marketing profession. Users can create a membership and immediately obtain access to a variety of different aspects of marketing, posted by professionals with relevant experience.

The site covers many different aspects of marketing including publications, best practices, case studies, webcasts, articles, and reports. It also allows users to network with marketers throughout the U.S. and Canada, including a search by professional or collegiate chapters.

The publications that AMA contains give members biweekly issues of Marketing News and the online newsletter Marketing Matters. The site also allows users to search through the publications and access archives to pull up articles. The case studies AMA contains has a search engine so that users can find information about potential projects that other marketers have already completed. The sites articles and reports give users detailed information such as ROI, CRM, and branding. Non-members have very limited access to random samples of the data.