Paula Dorminy

Latest content created by this user

Article
The Effect of Operations Strategy on Supplier-Customer Relationships Jun 12, 2009
R&D, Advertising and Firm Performance in Recessions Jun 12, 2009
Winning Strategies for B-to-B Marketers Facing Tough Times Feb 09, 2009
Driving Customer Relationship Management (CRM) Performance: The Role of Knowledge Stores and Technology Assimilation May 01, 2008
Supplier Traits for Better Customer Firm Innovation Performance Apr 01, 2008
Book
A Whole New Mind: Why Right Brainers Will Rule the Future Dec 01, 2008
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Dec 01, 2008
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Dec 01, 2008
Marketing in the Era of Accountability Dec 01, 2008
Marketing by the Dashboard Light Dec 01, 2008
Course
Developing Next Generation Integrated Market Communications Nov 20, 2008
Segmentation, Targeting, and Positioning with ME>XL Nov 20, 2008
Market Research for Business Markets Nov 20, 2008
Segmentation Marketing Nov 20, 2008
Competitor Analysis and Intelligence Nov 20, 2008
Page
ISBM Research Quarterly Newsletter Dec 02, 2008
Webinar: Integration-Driven ROI in a Transformational Marketplace Nov 05, 2009
Webinar: How Product-centric Companies Can Grow Profitably Through New Service Offerings Nov 03, 2009
Join Us: The ISBM Membership Advantage Nov 13, 2008
Webinar: Value-Driven Process Improvement -The Fifth P of Marketing Sep 23, 2009
Event
Webinar: Integration-Driven ROI in a Transformational Marketplace Nov 05, 2009
Webinar: How Product-centric Companies Can Grow Profitably Through New Service Offerings Nov 03, 2009
Developing Next Generation Integrated Market Communications Oct 22, 2009
Hunting for Hunting Grounds Mar 16, 2009
ISBM Winter Member's Meeting Oct 15, 2009
File
Winning Strategies for B-to-B Marketers Facing Tough Times Jan 26, 2009
Sustainable Growth: Building a Competitive Edge Nov 13, 2008
Environmental Sustainability Consortium Summary 10-2008 Nov 13, 2008
Best Practices in Environmental Sustainability Nov 13, 2008
Innovation in Green Marketing Nov 13, 2008
Folder
Trends Study Dec 01, 2008
2008 Newsletters Dec 08, 2008
2008 Consortia Documents Dec 04, 2008
2002 Working Papers Dec 04, 2008
1993 Working Papers Dec 04, 2008
Link
Course/Event Registration Dec 03, 2008
Media Resource
The Pivotal Role of Customer Intimacy in Today's Markets Dec 03, 2008
Supplier/Distributor Alignment: New Research Insights on Achieving Greater Profitability Through Channels Dec 03, 2008
Creating Good Profits with Net Promoter Dec 01, 2008
Building Value-Based Sales and Marketing Capabilities Feb 20, 2009
Increase Profitable Growth Through Strategic Closed-loop Lead Generation Feb 20, 2009
Collection
Build Value Understanding Resources Dec 04, 2008
Key Article Collection Dec 08, 2008
1993 Working Paper Collection Dec 04, 2008
1995 Working Paper Collection Dec 04, 2008
1994 Working Paper Collection Dec 04, 2008
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