View ISBM BrainShark Overview by Executive Director, Ralph Oliva.
View ISBM Introductory Video by Executive Director, Ralph Oliva and Research Director, Gary Lilien.

You have questions.
What is a good business investment in today's business markets?
Where do you focus resources for best impact?
What are pathways to the right decisions?
How do you know how to best navigate the business environment now and in the future?
What is the value of more effective business marketing practice?

We have answers.

Be part of the largest network of business-to-business marketing professionals, educators, and researchers of its kind in the world and have access to the best tools and knowledge available. The ISBM can connect with marketing professionals from a broad spectrum of firms, as well as THE leading practical academic researchers spanning business marketing practice. Learn more…

Gain practical insights, benchmarking cases, tools, tips, and tricks from our four ISBM consortia. Members have told us that insights from ISBM consortia—by themselves—have resulted in remarkable business and profit improvements! These communities of practice "drill down" into today's challenges and tomorrow's trends to enable more effective and profitable business marketing.  Learn more…

Connect with up-to-the-minute perspective and leading-edge thinking on important issues facing business marketers at our two Members Meetings each year. ISBM members connect with thought leaders and seminal, real-world cases. Build knowledge and relationships for a personal and professional competitive edge—and more profitable business marketing practice.  Learn more…

Gain New Knowledge/Tools/Techniques from ISBM Seminars in Business Marketing. ISBM seminars are taught by the best—from all over the world. Each instructor brings real-world experience in a firm, as well as leading-edge thinking to each course. (One ISBM member could point to a $30M profit impact from our Value and Pricing Strategy course alone!) Learn more…

You and your firm will have fast access to the results of ISBM-supported research shaping the practice of business marketing. Over 100 Working Series Papers are now available on the ISBM Web site. The ISBM Business Marketing Doctoral Support awards identify and nurture the best new, innovative, and practical thinkers in business-to-business. In addition, the ISBM supports over 70 business research projects at universities throughout the world. Learn More…

Get real results in real time. One better decision, based on tools learned at an ISBM course, netted $30M in upside profits/year. ISBM marketing engineering tools helped create a 43% impact in positioning a new offering in an ISBM Member campaign. Members have actually left our courses—mid stream—to stop and more profitably rethink product launches. Before a big decision, members routinely call to connect with world thought leaders for perspective, check points, tips, and comparable cases. Learn More...

Membership Levels

Member
$15,000.00

Enhanced Member
$20,000.00

Contact Us

Ralph Oliva                       Helene Mathern
Executive Director            Director
814-863-2782                  814-863-2782
roliva@psu.edu               hcm11@psu.edu