About Us
General information about the Institute for the Study of Business Markets in the Smeal College of Business.
RESEARCH. PRACTICE. PROGRESS.
For information about the ISBM and membership advantages, please view a short video (7:54) by Executive Director Ralph Oliva and Research Director Gary Lilien.
The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.
If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm.
This site provides current information about ISBM seminars, conferences, consortia, research projects, research, and working papers for ISBM members, practitioners, and scholars with an interest in business-to-business marketing.
Learn more about the ISBM Membership Advantage.
| MEMBER SERVICES | ||
| Name |
Title | |
| Ralph A. Oliva | Executive Director | roliva@psu.edu |
| Helene C. Mathern | Director |
hcm11@psu.edu |
| Gary W. Holler | Business and Services Manager | gwh3@psu.edu |
| Margery Auvinen | Associate Director - West Coast |
ISBMauvinen@hotmail.com |
| Mary P. Donato | Associate Director | mpdonato@comcast.net |
| Richard I. Kean | Associate Director | rkean@businessmarketinginstitute.com |
| Mark Mungenast |
Associate Director | mmungen1@rochester.rr.com |
| John Tammaro | Associate Director | tammaro52@msn.com |
| Irwin Gross | Director Emeritus | igross7037@comcast.net |
| David T. Wilson | Director Emeritus | dtw@psu.edu |
| RESEARCH |
||
| Gary L. Lilien | Research Director | glilien@psu.edu |
| Rajdeep Grewal | Associate Research Director | rug2@psu.edu |
| Arvind Rangaswamy | Professor of Marketing | axr15@psu.edu |
| Qiong Wang |
Data Resources Program Director |
qxw11@psu.edu |
| Lori Nicolini | Program Specialist | lnicolini@psu.edu |
| Andrew "Nuke" Stollak | Senior Programmer/Analyst | nuke@psu.edu |
| PROGRAM SUPPORT |
||
| Desiree Donaldson | Administrative Assistant | dmd21@psu.edu |
| Paula A. Dorminy | Program Planner | pad148@psu.edu |
| Cynthia A. Flango | Member Development and Services Manager |
caf13@psu.edu |
| Sara Monn | Administrative Assistant | sjt6@psu.edu |
ISBM Facts
- Founded in 1983
- Leading Academic Center in Business-to-Business Marketing
Center of Excellence in the Smeal College - Supported by over 50 Corporations
- Eleven Named ISBM Research Fellows
- Supports Leading B-to-B Marketing Research Worldwide
Our MIssion
- Expand research and teaching in business-to-business marketing and sales in academia.
- Improve the practice of business-to-business marketing and sales in industry.
We accomplish our mission through three agendas:
- Research
- Education
- Networking and Interchange
Our Future
ISBM is committed to a leadership role in bringing more talent into our discipline, accelerating high-quality practical research, and spearheading new ways to create more profitable B-to-B marketing and sales practice.
