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About Us

General information about the Institute for the Study of Business Markets in the Smeal College of Business.

RESEARCH. PRACTICE. PROGRESS.

For information about the ISBM and membership advantages, please view a short video (8:08) by Executive Director Ralph Oliva and Research Director Gary Lilien.

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.

If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm.

This site provides current information about ISBM seminars, conferences, consortia, research projects, research, and working papers for ISBM members, practitioners, and scholars with an interest in business-to-business marketing.

Learn more about the ISBM Membership Advantage.
MEMBER  SERVICES
Name                         
Title E-mail
Ralph A. Oliva Executive Director roliva@psu.edu
Helene C. Mathern Director
 hcm11@psu.edu
Mary P. Donato Associate Director Mary@MaryPDonato.com
Reginald W. Goeke Associate Director Reg@MarketValueSolutions.com
Richard I. Kean Associate Director rkean@businessmarketinginstitute.com
Irwin Gross Director Emeritus igross7037@comcast.net
David T. Wilson Director Emeritus dtw@psu.edu
RESEARCH
Gary L. Lilien Research Director glilien@psu.edu
Rajdeep Grewal Associate Research Director rug2@psu.edu
Arvind Rangaswamy Professor of Marketing axr15@psu.edu
Lori Nicolini Program Specialist lnicolini@psu.edu
PROGRAM SUPPORT
Desiree Donaldson Administrative Assistant dmd21@psu.edu
Paula A. Dorminy Program Planner pad148@psu.edu
Cynthia A. Flango Member Development and Services Manager
 caf13@psu.edu
Gary W. Holler Business and Services Manager gwh3@psu.edu
ADVISORY BOARD

 

ISBM Facts

  • Founded in 1983
  • Leading Academic Center in Business-to-Business Marketing
    Center of Excellence in the Smeal College
  • Supported by over 70 Corporations
  • 20 Named ISBM Research Fellows
  • Supports Leading B-to-B Marketing Research Worldwide

Our Mission

  • Expand research and teaching in business-to-business marketing and sales in academia.
  • Improve the practice of business-to-business marketing and sales in industry.


We accomplish our mission through three agendas:

  • Research
  • Education
  • Networking and Interchange

Our Future

ISBM is committed to a leadership role in bringing more talent into our discipline, accelerating high-quality practical research, and spearheading new ways to create more profitable B-to-B marketing and sales practice.

ISBM/DecisionPro

ISBM/DecisionPro Disclosure