ISBM - Institute for the Study of Business Markets
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About Us

The Institute for the Study of Business Markets (ISBM), headquartered at Penn State, is a global network of researchers and Member firm practitioners focused on advancing the state of the art and profitability of the practice of B-to-B marketing. Our mission is to expand research and teaching in business-to-business marketing and sales in academia and to improve the practice of business-to-business marketing and sales in industry. We accomplish our mission through research, education, and networking.

The ISBM is committed to a leadership role in bringing more talent into our discipline, accelerating high-quality practical research, and spearheading new ways to create more profitable B-to-B marketing and sales practice. ISBM Members can learn new approaches to driving organic growth, increasing profits, and building new value.  We facilitate networking and interchange between marketing professionals and help to build connections between research and practice.

For more information on the benefits of an ISBM Membership, contact us at 814-863-2782 or

ISBM Penn State
484 Business Building
University Park PA 16802

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