RESEARCH. PRACTICE. PROGRESS.
For information about the ISBM and membership advantages, please view a short video (8:08) by Executive Director Ralph Oliva and Research Director Gary Lilien.
The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.
If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm.
This site provides current information about ISBM seminars, conferences, consortia, research projects, research, and working papers for ISBM members, practitioners, and scholars with an interest in business-to-business marketing.
|Ralph A. Oliva||Executive Directorfirstname.lastname@example.org|
|Helene C. Mathern||Director
|George F. Brown, Jr.||Associate Director||gfb@BtoBAdvisors.com|
|Mary P. Donato||Associate Director||Mary@MaryPDonato.com|
|Reginald W. Goeke||Associate Director||Reg@MarketValueSolutions.com|
|Richard I. Kean||Associate Directoremail@example.com|
|Irwin Gross||Director Emeritusfirstname.lastname@example.org|
|David T. Wilson||Director Emeritusemail@example.com|
|Gary L. Lilien||Research Directorfirstname.lastname@example.org|
|Rajdeep Grewal||Associate Research Directoremail@example.com|
|Arvind Rangaswamy||Professor of Marketingfirstname.lastname@example.org|
|Lori Nicolini||Program Specialistemail@example.com|
|Desiree Donaldson||Administrative Assistantfirstname.lastname@example.org|
|Paula A. Dorminy||Program Planneremail@example.com|
|Cynthia A. Flango||Member Development and Services Manager
|Gary W. Holler||Business and Services Managerfirstname.lastname@example.org|
- Founded in 1983
- Leading Academic Center in Business-to-Business Marketing
Center of Excellence in the Smeal College
- Supported by over 70 Corporations
- 20 Named ISBM Research Fellows
- Supports Leading B-to-B Marketing Research Worldwide
- Expand research and teaching in business-to-business marketing and sales in academia.
- Improve the practice of business-to-business marketing and sales in industry.
We accomplish our mission through three agendas:
- Networking and Interchange
ISBM is committed to a leadership role in bringing more talent into our discipline, accelerating high-quality practical research, and spearheading new ways to create more profitable B-to-B marketing and sales practice.