The ISBM offers the most comprehensive suite of B-to-B marketing courses available; delivered by the recognized academic and research leaders in each targeted B-to-B specialty. Register today. Register Today
The definitive work about B2B marketing to both inform practice and guide critical research issues facing the field today. Order your copy here
The B2B Agenda Project: The Present and the Future of Business-to-Business Marketing. Order your copy here
Institute for the Study of Business Markets
Gain access to our resources, tools, knowledge and insights from the ISBM and our global network of B-to-B professionals, academics, and researchers.
Join our Academic Membership where we bring together the leading universities, researchers, and academics in pursuit of knowledge to help better create, measure, and deliver customer value in business markets.
Learn more about our communities of special interest, each focused on relevant and timely issues facing the practice of B-to-B marketing: B-to-B Brand Consortium, B-to-B Marketing Educators Consortium, and ISBM CMO Roundtable.
Bring us your current challenge and we'll assemble the most qualified in our network of leading researchers, educators, and practitioners to engineer a plan to accomplish your specific business marketing and sales goals.CONTACT US