Institute for the Study of Business Markets — Penn State Smeal College of Business

Value Delivery Framework

Upcoming Events: New Offering Realization Consortium; Webinar: Transforming Product-Dominant Firms into Profitable Service Providers

Latest Research: Understanding the Antecedents of Collateral Learning in New Product Alliances; Counting Chickens before the Eggs Hatch: On the Valuation of New Drug (Product) Development Portfolios in the Pharmaceutical Sector

Welcome

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.

Join Us: The ISBM Membership Advantage

WHY JOIN NOW? Be part of the largest network of business-to-business marketing professionals, educators, and researchers of its kind in the world and have access to the best tools and knowledge available. We can help you realize increased productivity and profits to improve your bottom line. We can connect you with up-to-the-minute perspective and leading-edge thinking on important issues facing business marketers. We can provide practical insights with benchmarking cases and tools, tips, and tricks.